Tickford Racing joins the Supercars grid in 2018 and will be the new name from next season and beyond for the team currently known as Prodrive Racing (Australia).
The name change is being made to more closely align the racing team with its sister company, the vehicle personalisation and performance business, Tickford.
The change creates a collective of brands under the Tickford masthead, ensuring a clear identity for the business.
Tickford Racing will retain the same drivers and team members that have made it a front-running force in the series.
Supercars Champion and Bathurst winner Mark Winterbottom, Bathurst winner Chaz Mostert and this year’s Sandown 500 winners Cam Waters and Richie Stanaway will all drive full-time for Tickford Racing in 2018.
Tickford Managing Director, Rod Nash said the name change was a key component of creating a much stronger identity for the team and laying a foundation for future success on and off track.
“We’ve been considering the possibility of changing the team’s name for some time and I am pleased to announce that we’ll take on the Tickford Racing name for 2018 and beyond,” Nash said.
“The change creates a strong overall link between our rapidly growing performance road car business and our racing division. The new logo provides a very obvious brand identity for Tickford both on the race track and on the road.
“We were conscious of how another name change might be perceived by our fans and members given all the success we’ve had under the PRA banner with championships in the main game and Super2 plus Bathurst success.”
The new Tickford Racing logo takes its styling cues from the Tickford logo, yet consciously has a key link to the team’s creation and past successes.
“We made sure we kept blue in our logo as we know the fans love it. They want to see blue in our logo and on the grid and it nicely provides a constant link to our past and what we represent,” Nash explained.
“Tickford Racing adopts the modern interpretation of the Tickford logo like our automotive business has and we retain the same drivers and personnel that have made us so successful. I’d like to think it’s a win for everyone.”
The change to Tickford Racing creates a far stronger and more obvious link with Tickford’s vehicle personalisation and performance business which CEO, Tim Edwards believes will benefit fans and customers alike.
“Under our current structure with PRA and Tickford it can be a little confusing as to how the two entities are linked and their relevance to each other. With the switch to Tickford Racing that evaporates and creates new opportunities,” said Edwards.
“We can potentially create Tickford Racing special edition vehicles, and more easily use our expertise across both businesses and represent all our interests more efficiently.
“The release earlier this year of the Tickford Bathurst ’77 Special Mustang highlighted the interest in racing fans and performance vehicle enthusiasts wanting special edition road cars with race-bred performance.
“The Bathurst ’77 Special was our first attempt at bringing our racing expertise into our automotive business and by having the same name and look-and-feel we can make this a more special and holistic experience in future.”
The new identity will carry over the results of its Ford Performance Racing / Prodrive Racing (Australia) derived history.
Heading into the 2018 Supercars season the team has claimed 63 race wins, 66 pole positions and 187 race podiums with its #5 and #6 entries.
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